I'm a seasoned Art Director, Graphic Designer and Production Artist with 10+ years experience on the client side as well as in ad agencies. During this time I've been a key asset to art, design, print and video production teams. I have a true passion for creating design that arrests the eye, enflames the heart and captivates the imginations and attentions of consumers everywhere.
On the print side of the creative process, I have developed print advertising and collateral design. I have worked with printers and vendors to produce finished materials. I have managed in-house photographers, recruited and managed freelance designers and worked with copywriters, editors and marketers to maintain a fresh, progressive and consistent look.
On the web side of creative development, I have produced online pages and advertising. In addition, I have managed work-flow for site updates.
As well as my background in advertising and a degree in Fine Art, I have taken classes at The Art Students League of New York to enrich my love for art.
Art Director • 2016 - Present
Providing Art Direction, Graphic Design and Production Services for consumer advertising, and email designs for TDBank and Pinpoint Intelligence.
Studio Manager • 2015 - 2016
Responsible for mechanical and pre-press production, comping, and photo retouching. Provides brand managers with creative presentations for client pitches. Manages studio workflow, budgets and creative assignments to meet tight deadlines on all clients including: Powerful Yogurt, Rémy Martin, TD Bank, Verizon, Milk and Palm Bay International Wine Brands.
Studio Design Specialist • 2008 - 2015
Provided mechanical, pre-press production and graphic design services for marketing and advertising on clients that included: JCPenney, Sprint, Royal Caribbean, Diageo, Heineken, Heineken Light, Oscar Mayer, Tylenol and Zyrtec.
Interactive Media Specialist • 2007 - 2008
Developed creative and marketing presentations to win accounts for clients that included: Shire/Daytrana, Pfizer/Lipitor, Pfizer/Lyrica, MasterCard, and Raritan. Edited and produced company TV reel. Filmed, coedited and coproduced documentary: "Walking in the Shoes of a Type 2 Diabetic.", locking in client trust for future pharmaceutical advertising campaigns.
Senior Art Director • 2002 - 2007
Developed communication strategies and creative design for Book-of-the-Month Club and Children's Book-of-the-Month Club print and catalog advertising. Collaborated with Creative Directors and Copywriters to best serve our clients' needs and desires. Pitched initial creative concepts and directed final art for production. Managed in-house photographers for all photo shoots.
Graphic Designer • 2000 - 2002
Led the ground-up development of a monthly magazine for subscribers. Produced on-air banner advertising, and designed promotional mailings for Cablevision's Digital Cable Service. Concepted and developed web and print advertising for Lightpath, Cablevision’s Fiber Optic Communications Network Provider and Optimum Online, Cablevision's Online Service Provider.
Art Director • 1999 - 2000
Produced and managed the development of new member print ads, enclosures and direct mail catalogs for The Military Book Club. Redesigned the Military Book Club brand, which resulted in a 180% lift in book club membership enrollment. Developed book club print ads, catalogs and sales packages.
Art Director • 1997 - 1999
Provided Art Direction in consumer advertising, direct mail and promotions for New Century Network, J LaMotta's Food Products, Inc., Healthy Home Environmental, Chelsea Market, Urban Glass, Teacrest, Stella Show Management, HomeDelivery.com™ Merchant Network, Smart Parent Productions, Lamaze Family Magazine and Sandella's Wrap Cafe.
Continuing Education—Web Development • 2014 - Present
Drawing • 2008 - 2010
Continuing Education—Multimedia and Video Editing • 2002 - 2007
Continuing Education—Multimedia and Web Design • 2000 - 2002
B.A., Advertising Design • May 1997
B.A., Fine Arts and English major • May 1992
Mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop), Word, PowerPoint, Excel, HTML, CSS, Wordpress and Final Cut Pro.
At Urban Glass, students and artists of all ages can explore the use of glass as a creative medium. We strived to point out that there are only about 30 places in the entire US where one can indulge one's pyromania and create with hot glass. And only one studio is moments away from this current location—UrbanGlass—Brooklyn, NY. For the Out-of-Home campaign we played with the idea of the current temperature to display a point in the range at which the components of glass melt.Out-of-Home
Harry is simply the best! Not only the best, most efficient, resourceful, super organized, solutions oriented studio designer and manager, but the best business colleague as well. I can always count on Harry to provide top level design solutions for print and digital productions from start to final delivery, and always with joy and enthusiasm. There isn't a project he cannot handle or figure out how to handle, including spectacular OOH, website/social media designs, 3D printing, presentation designs, and packaging design. An invaluable resource who's work ethic and charm are contagious and always lead to better creative work.Juan D. Cano, Account Manager at Commonground/MGS & MBA Candidate